The Reebok x Vetements Genetically Modified Pump in Dirty Grey is a bold and avant-garde collaboration between the iconic sportswear brand Reebok and the edgy Paris-based fashion label
This is the legacy of Vetements during the Demna era
Design & Aesthetic:
“Genetically Modified” Style: The sneaker features an exaggerated and futuristic silhouette based on the classic Reebok Instapump Fury, but heavily transformed.
Distressed Finish: The “Dirty Grey” colorway has a purposefully aged and worn look. The sneaker appears scuffed and stained, emphasizing Vetements’ signature anti-fashion aesthetic.
Chunky Sole: The outsole is reimagined with exaggerated proportions and layers, contributing to a deconstructed, almost post-apocalyptic look.
Pump Technology: Retains Reebok’s iconic Pump mechanism for custom fit, a nod to the original performance aspect.
Collaborative Branding: Features co-branded detailing—Reebok’s vector logo alongside Vetements’ minimalist typography.
Cultural Significance:
Vetements, known for its subversive approach to fashion, uses this model to challenge the traditional ideas of “luxury” and “beauty” in footwear.
Part of a limited run, the Genetically Modified Pump series gained cult status among fashion-forward sneaker enthusiasts.
